“
I love the business. I love the money. I love staying busy. You told me what to do and I just did it.
Celeste Haybittle
Sold 19 houses her first year.
First 90 · Launch System
Mission ViejoSan Clemente
The First 90 Agent Launch System
Most New Agents
Are Not Lazy.
They Are Underled.
You did not get your real estate license because you wanted a login, a desk, and a few classes. You got licensed because you saw the possibility of a different life — more income, more freedom, more confidence, more control over your future.
The problem is that most new agents are sold support, tools, training, culture, and opportunity — then left alone to figure out what to actually do every day.
Oversold. Under-Implemented. Left Guessing.
The First 90 Agent Launch System was built to solve that.
Your Guide
Jacob Lawlor
Regional Branch Manager · First Team Real Estate
90-Day Launch Framework
12-Month High-Touch Partnership
Daily 'What's Next?' Coaching
Mission Viejo + San Clemente
Powered by First Team Real Estate
01
The Truth
The First Year Is Where
Most Agents Get Lost.
Most new agents do not fail because they are incapable. They fail because they enter the business without enough structure, direction, accountability, or real-world implementation. They do not know what they do not know yet — which makes it easy to be sold sunshine and rainbows instead of a real plan.
What New Agents Are Often Sold
The Brochure Promise
- —Culture
- —Tools
- —A training calendar
- —A better split
- —Vague support
- —Motivation
- —“We're here if you need anything”
What New Agents Actually Need
The Real Foundation
- ●A daily plan
- ●Client-facing activity
- ●Contract competence
- ●Market knowledge
- ●Lead generation structure
- ●Follow-up systems
- ●Accountability
- ●Someone telling them what to do next
You do not need more hype. You need truth, structure, and implementation.
02
The Offer
The First 90
Agent Launch System.
Build the foundation for a six-figure real estate business in your first 90 days. A 12-month high-touch implementation partnership built around the most important window of your new career.
The System Includes
- 01First-week credibility setup
- 02Power Curve production training
- 03Your first open house plan
- 04The 1-3-5 Business Plan
- 05Daily 'What's Next?' coaching
- 06Monday New Agent Mastermind
- 07Monthly business planning
- 08First Team tools and platform
- 09Done-with-you launch assets
- 10AI and modern business leverage
A Different Kind of Partnership
Not sunshine. Not rainbows. Not “we're here if you need anything.”
A clear method, a daily rhythm, and a coach who picks up the phone. The first 90 days are engineered. The next 12 months are reinforced. You do not have to invent the path.
Important Disclaimer
No income, client, closing, or escrow is guaranteed. Your success depends on your action, consistency, effort, market conditions, and implementation. This system is designed to give you the structure, guidance, tools, and accountability to start the right way.
03
The Quick-Win Ladder
Your First 90 Days
Should Not Be Random.
Week 1
Look Like You've Been Selling Homes for 10 Years
Your website, accounts, tools, bio, headshot, launch presence, and online credibility begin coming together quickly so you do not look invisible or unprepared when people search for you.
Week 2
Hold Your First Open House
You get into the field fast with a plan, script, follow-up process, and real client-facing activity. Real estate is learned by doing, not hiding behind a laptop.
Week 3 – 30 Days
Work Toward Your First Client
The goal is to leave Power Curve with your first buyer client, first listing opportunity, or first opened escrow possibility. Power Curve is not sit-and-learn. It is learn-by-doing.
First 90 Days
Build the Foundation
You should have a business plan, lead sources, scripts, market knowledge habits, follow-up systems, daily actions, and real production activity underway.
First 12 Months
Keep Building
The first 90 days create momentum. The full 12-month partnership helps you keep refining, improving, and building toward a serious real estate business.
“Start right. Move fast. Avoid random real estate.”
04
The Method
The Method Behind the Offer.
The First 90 Method has five parts. Each one solves a problem that derails most new agents.
01
Credibility Setup
Before you ask someone to trust you with real estate, we help you look credible enough to earn the conversation.
02
Power Curve Training
Production-focused training that teaches contracts, clients, buyer systems, seller systems, lead generation, follow-up, offers, listings, and risk management.
03
Daily What's Next Coaching
The gap between training and doing is where new agents get lost. The daily 'What's Next?' call closes that gap.
04
The 1-3-5 Business Plan
One income objective. Three lead sources. Five tactical actions per strategy. Simple enough to actually use.
05
First Team Platform Leverage
Brand credibility, tools, systems, legal, tech, marketing, transaction support, and Southern California market presence behind you.
Five parts. One outcome: a new agent who knows what to do tomorrow morning.
05
The Signature
The Daily “What's Next?” Call.
This is the difference between training and implementation.
“
Hey Jacob, I did what you asked me to do. This happened.
What should I do next?
You will not be short on guidance.
You will not be left wondering what to do next.
06
The Value Stack
What You Actually Receive.
I.
The Core System
▸
First Week Credibility Setup
Look credible from day one.
▸
Power Curve Production Training
Real skills, real contracts, real activity.
▸
90-Day Competency Framework
A measurable launch path.
▸
The 1-3-5 Business Plan
Simple enough to actually use.
▸
Daily What's Next Coaching
Closes the gap between training and doing.
▸
Monday New Agent Mastermind
Weekly rhythm with your cohort.
▸
Monthly Business Planning
Direction reviewed every 30 days.
▸
First Team Platform
Brand, tools, and infrastructure.
▸
AI + Modern Tool Leverage
Move faster than the agent next to you.
II.
Done-With-You Launch Assets
▸
Professional Bio Buildout
Written, polished, and on-brand.
▸
Social Media Launch Announcement
Show up on day one.
▸
Sphere Announcement Message
What to send and how to send it.
▸
CRM Setup
Your database, structured.
▸
First 100-Contact Database Plan
Where the first deals come from.
▸
Open House Script + Follow-Up Sequence
Convert the door to the deal.
▸
Buyer Consultation Script
Lead the conversation, not the client.
▸
First 30-Day Content Calendar
Show up consistently.
▸
AI Prompt Pack
Speed, leverage, polish.
▸
Local Market Expert Setup / Hot Sheet
Speak intelligently from week one.
▸
First-Year Business Math Plan
Know the numbers behind the goal.
▸
Google Business Profile Setup
Guidance and coordination support.
07
The Three Pillars
The Three Things Every New Agent Must Build.
01
Contract Knowledge
Learn the documents that create credibility and protect clients: the RPA, buyer representation agreement, listing agreement, disclosures, and transaction fundamentals.
02
Market Knowledge
Learn how to speak intelligently about the market, study one local area deeply, preview property, understand pricing, and build real local confidence.
03
Sales Skills
Learn how to generate leads, follow up, hold consultations, convert conversations, handle objections, and create opportunities.
Then we layer modern tools and AI across the top to help you move faster.
08
The Platform
The Brokerage Behind You.
First Team gives you the credibility and infrastructure that a new agent cannot build overnight. Jacob helps you actually use it.
1976
Founded
250K+
Properties Represented
#1
In SoCal · 15 Years
48+
Office Locations
2,200+
Sales Associates
$6.25B
Closed Sales · 2025
550
LeadingRE Firms
70
Countries Reached
+Lead Generation + CRM Tools
+Marketing + Branding Support
+Legal + Risk Management
+Technology + Transaction Systems
+Luxury + Relocation Reach
+Training + Business Development
“Tools only matter when they are connected to action. That is where the partnership becomes different.”
09
Proof
What Happens When New Agents Get Direction.
“
You have made my transition into real estate smoother than I could have imagined. You were there every step of the way. I am so grateful to have you available to assist me.
Sarah Martin
Sold $12,000,000 in volume her first year.
“
Jacob Lawlor is an outstanding leader with a vast knowledge of real estate and has a desire for everyone to become successful. As my office manager, he has been both inspiring and supportive of my real estate business growth.
Valerie Bourg
Brand new to $50,000,000 in volume within 3 years.
Individual results vary. These examples are not guarantees of future performance.
10
The Confidence Promise
Start for $150.
Test the Environment for 90 Days.
When a brand-new agent joins First Team, standard first-year fees include E&O, legal, and technology expenses. Through this launch structure, qualified new agents can start with $150, then pay the remaining $549 after 90 days toward the discounted $699 first-year amount.
If you show up, do the work, engage with the process, and still decide within the first 90 days that this is not the right environment for your career, you are not locked into paying the remaining $549.
Worst-Case Scenario
You invested $150 to experience 90 days of one of the most structured new-agent launch environments in the industry.
Program terms, eligibility, and fees are subject to company policy and written agreements.
The Anti-Guarantee
What I Cannot Guarantee.
I cannot guarantee your income. I cannot guarantee your first closing. I cannot guarantee success if you do not take action. No brokerage, manager, trainer, or tool can do the work for you.
The Real Guarantee
What I Can Guarantee.
You will not be short on guidance. You will not be handed a license and abandoned. You will not be left wondering what to do next.
“If you meet me halfway with effort and implementation, I will meet you with structure, coaching, accountability, and a clear next step.”
12
The Fit
This Is Not for Everyone.
This Is For
- ✓Newly licensed agents who are serious about building a real business
- ✓Soon-to-be licensed agents comparing their options
- ✓New agents who need to make money and want to start right
- ✓Agents willing to attend Power Curve
- ✓Agents willing to follow a business plan
- ✓Agents willing to hold open houses
- ✓Agents willing to work their sphere professionally
- ✓Agents willing to attend Monday masterminds
- ✓Agents willing to call Jacob daily for the 'What's Next?' call
- ✓Agents who want truth, structure, accountability, and real-world coaching
This Is Not For
- —License hangers
- —Agents looking for passive leads only
- —Agents who want to avoid prospecting
- —Agents who want a cheap split but no support
- —Agents who want motivation without implementation
- —Agents who refuse accountability
- —Agents looking for sunshine and rainbows instead of reality
13
The Commitment
What You Commit To.
To receive the full value of this system, you commit to:
01Attend every Power Curve session
02Attend the implementation session
03Build and execute your business plan with Jacob
04Complete the daily actions inside your plan
05Attend the Monday New Agent Mastermind
06Connect with Jacob daily through the agent-initiated 'What's Next?' phone call
07Take action before you feel fully ready
This is not license-hanging. This is career-building.
14 · Meet Jacob
Meet Jacob Lawlor.
Jacob Lawlor is a Regional Branch Manager, real estate coach, trainer, and growth partner with First Team Real Estate, serving the Mission Viejo and San Clemente offices. He leads Power Curve training and works directly with new agents to help them build the foundation, skill, confidence, and implementation rhythm needed to start real estate the right way.
Jacob's approach is direct, practical, and production-focused. He combines proven real estate principles with modern tools, AI leverage, business planning, accountability, and daily tactical coaching. His goal is not to sell agents sunshine and rainbows. His goal is to tell them the truth, give them a plan, and help them implement what works in the real world.
“First Team gives you the platform.
Jacob helps you turn it into production.”
15 · The Next Step
So Here Is the Real Question.
If your first 90 days determined the direction of your first year, would you rather start with random advice, vague support, and a list of tools — or would you rather start with a plan, a platform, and someone helping you know what to do next?
You can start your career guessing,
or you can start with a plan.
The Numbers Behind the Plan
Want to see how all the financials work?
Splits, caps, fees, deal-by-deal take-home — every number, fully transparent, calculated live.
Open the Financial Calculator →